ALPHASPORTS HAS GAINED A REPUTATION OF EXPERTISE TRADING SINCE 1986
The original store opened in 1984. In our first years we sold general sports goods and fashion sports clothing including items by Lacoste, Sergio Tacchini, Ellesse and Fila. With high profile stores in Walsall, Merry Hill and the Gracechurch centre, the shop and its custom evolved over the years to become what it is now, a sports specialist.
Ok I admit it, it all started to keep my CV levels up during the off season, but then it grew into an obsession averaging 150K per week. I was picking up injury after injury, and not surprising the state of the art running shoe was inter silver shadow. I ran in a shoe called Adidas Boston, it would be known now as a racing flat. In those days there was no knowledge of bio mechanics or gait analysis, most runners took pain killers and gritted their teeth.
As running technology increased, so did my appetite for more understanding. I now receive daily referrals from from hospital consultants, surgeons, g.p doctors, physiotherapists, chiropractors etc. for gait related medical complaints such as Plantar Faciitius and other functional disorders seem to be on an increase. 18 years ago I used a shovel of wet sand in two baking trays to perform what was known as the ‘wet sand test’ giving a basic how you stand test. This has now been replaced with a 4 stage thermal image pad used by top bio mechanics and podiatrists across the world and also used by us in Lichfield.
SAUCONY SHOE LAB
FOR ROAD RUNNING PURPOSES WE RECOMMEND
A MOTION VIDEO ANALYSIS
THIS SERVICE IS CHARGED AT A REFUNDABLE £15
IF A SHOE IS PURCHASED IN STORE ON THE SAME DAY THE AMOUNT IS DEDUCTED OFF THE PRICE OF THE SHOES.
THE SERVICE TAKES APPROX 30 MINS,
AND INVOLVES SHORT 20 seconds RUNS OR WALKS ON A TREADMILL.
WE DO OFFER A WALK IN SERVICE HOWEVER TO AVOID ANY WAITING
WE RECOMMEND THAT YOU BOOK BY CALLING: 01543 410622.
WHY? EACH SHOE PROVIDES A DIFFERENT LEVEL OF MEDIAL SUPPORT
TO SUIT THE REQUIREMENTS OF THE INDIVIDUAL
PRONATION NEUTRAL SUPINATION
WHEN RUNNING FORWARD ON HARD GROUND THIS IN OR OUT MOVEMENT IS AMPLIFIED BY 3 TIMES