Welcome to Alpha Running

We are a specialist running store located in Lichfield, Staffordshire, with over 35 years of experience.

About Us

Alpha Running, formerly Alpha Sports, was established in 1986. Our staff are fully trained to a medical bio mechanical standard and are also runners themselves. 

 

You are assured of expert attention to help you with your choice.

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Free Gait Analysis*

*When buying shoes in-store on the same day. Otherwise, £20 charge.

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Plantar Fasciitis Assessment

Plantar Fasciitis is a condition which can cause heel pain. It happens when the strong band of tissue on the sole of your foot (fascia) becomes irritated. We provide a purpose built specific plantar support orthose, which work extremely well alongside a short consultation in store or by telephone for our online customers. The price of this, including orthotics, is an unbelievable £35.

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Men's Hoka Clifton 9

The perfect balance of soft and light, for the ultimate smooth ride.

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Men's Brooks Adrenaline GTS 23

Stay in your stride with smart support.

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Men's Saucony Excursion TR16

Waterproof, springy and comfortable.

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Men's AltraFWD Experience

Experience an effortless run with a low drop complementing rocker shape.

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Men's Saucony Tempus

A revolutionary experience that’s the first of its kind.

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Men's Brooks Divide 4 GTX

Weather-resistant protection no matter where you run.

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Women's Altra Torin 7

Every stitch, every curve, and every detail, reengineered to deliver peak comfort and performance.

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Women's Hoka Arahi 7

Lightweight. Stable. Unmatched.

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Women's Peregrine 13 ST

Dig Deep. Get Dirty.

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Women's Brooks Ghost 15

Ready to take you from striding to gliding.

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Women's Altra Paradigm 7

Support made, and shaped, for your feet.

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Women's Hoka Speed Goat 5

A workhorse designed for technical trails.

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Men's Shoes

Neutral, Control & Trail Shoes

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Women's Shoes

Neutral, Control & Trail Shoes

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Running Accessories

Bottles, Belts, Lights & More

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Our brands