Welcome to Alpha Running

We are a specialist running store located in Lichfield, Staffordshire, with over 35 years of experience.

About Us

Established in 1986

Alpha Running, formerly Alpha Sports, was established in 1986. Our staff are fully trained to a medical bio mechanical standard and are also runners themselves. We receive daily referrals from Hospital Consultants, Surgeons, G.P’s, Doctors, Physiotherapists, Chiropractors etc. for gait related medical complaints such as Plantar Fasciitis, ITB syndrome, shin splints and other functional disorders which seem to be on an increase. You are assured of expert attention to help you with your choice.

Mens Shoes
Premium comfort for fitness enthusiasts
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Womens Shoes
Ultimate support for female athletes
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Running Apparel
High performance gear for runners
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Running Accessories
Essential tools for optimal running
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Plantar Fasciitis Assessment

Plantar Fasciitis is a condition which can cause heel pain. It happens when the strong band of tissue on the sole of your foot (fascia) becomes irritated. 

We provide a purpose built specific plantar support orthose, which work extremely well alongside a short consultation in store or by telephone for our online customers. The price of this, including orthotics, is an unbelievable £35.

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Our Brands

Pulseroll Massage Gun

No more excuses!

Pulseroll products utilise vibration to help with muscular pain relief and delayed onset muscle soreness, while increasing circulation and improving mobility.

- Reduced muscle pain after exercise
- Increased flexibility
- Decreased risk of injury
- Improved performance

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